At PRI, we believe the right equipment is only part of the story.
The people behind the mission matter just as much.
Whether supporting military personnel, law enforcement professionals, outdoor specialists, or individuals undertaking extraordinary personal challenges, we understand that equipment is often relied upon in environments where resilience, preparation and trust are essential.
That is why we take a careful approach to the brands and products we choose to supply. They must be proven, dependable, and designed for situations where performance genuinely matters.
One recent example of this ethos in action is an important journey being undertaken by adventurer, speaker and education advocate Justin Miles.
Many will already know Justin through his long-standing work inspiring young people through exploration and education. Over the years, his expeditions have connected thousands of students with real-world learning experiences, helping bring geography, culture and global understanding into classrooms around the world.
Justin is now preparing for a deeply personal and purposeful journey to Ukraine — a visit shaped not by adventure for adventure’s sake, but by long-standing relationships and a commitment to supporting communities he has worked alongside for many years.
As a brand ambassador for Karrimor SF, Justin’s journey highlights something we value greatly across KSFG Ltd and the brands we work with: equipment should enable people to focus on the mission, not worry about whether their kit will perform.
From remote expeditions and humanitarian efforts to demanding professional roles, reliable equipment becomes part of the support system behind every successful outcome.
At PRI, this thinking shapes how we select products for our customers. We prioritise equipment that has proven itself through genuine field use — products trusted by military personnel, emergency responders, instructors, expedition leaders and outdoor professionals alike.
That philosophy is deeply connected to the wider experience of KSFG Ltd, the company behind both PRI and Karrimor SF, with decades of experience supporting professional users and supplying equipment into demanding operational environments.
We would like to wish Justin every success and safe travels on this important journey. Everyone at KSFG Ltd is behind him, and we look forward to following the impact of his continued work.
For those interested in learning more about Justin’s journey to Ukraine, the original story can also be found on the Karrimor SF website.
Follow Justin on Instagram & X
Take a look at the Karrimor SF THOR 40 which is being used by Justin.